Reaching new audiences for, and participants in, the social enterprise is both a design and storytelling challenge for most organizations. This workshop will focus on better understanding how to articulate the value your organization provides to networks, and creating relevant content that is purposefully designed to flow through social channels.
Participants can expect to leave the session with a stronger, more-concise articulation of the value that their enterprise brings to people, a handful of practical, low-cost tools that they can use to drive content and storytelling into networks, and a better understanding of the ways in which they might bake social connectivity into their core products and services in such a way as to have the network work for (and with) them.
Ian is a founding partner at Almighty, where he leads a research and strategy practice charged with developing insights into the behaviors and needs of the people who use the products and services we build, and outlining strategies for creating more-relevantcontent.
Prior to founding Almighty, Ian had led new media design and development efforts at Mattel and Euro RSCG / Circle for clients like American Legacy/Truth, Verizon, Campbell Soup Company, Diageo and Symantec.
Ian has written for more than a dozen publications, including credits in SPIN, Chunklet, Alternative Press, Dusted and Interface Magazines. He is a frequent speaker and panelist, at events and programming sponsored by organizations ranging from The Ad Club to CMJ to MITX. Most recently, Ian has been engaged with Boston’s vibrant startup community, working as volunteer advisor with Mass Challenge through the MITX Up program.
Ian works across the full range of Almighty’s client roster, most-recently focusing his energy on the launch of New Balance’s Minimus footwear line, the rollout of a new social strategy for BJ’s Wholesale Club and the insights that informed the design of physical installations at the New Balance Boston Experience Store.