Superstars are well-trained and motivated independent entrepreneurs whose compensation is tied to the revenue they generate. We own the rights to virtually all of our characters and only license the rights we don`t own through agreements with our Superstars. As part of this commitment, WWE is committed to providing a harassment-free work environment, whether such harassment is based on gender, race, sexual orientation, age, religion, national origin or any other basis protected by law. Harassment creates working conditions that are completely incompatible with WWE`s commitment to its staff. Vincent J. McMahon and Toots Mondt were very successful and quickly controlled about 70% of the NWA`s bookings, mainly due to their dominance in the densely populated Northeast of the United States. In 1963, McMahon and Mondt had a dispute with the NWA over “Nature Boy” Buddy Rogers, who was reserved for the NWA World Heavyweight Championship.  Mondt and McMahon were not only promoters, but also acted as Buddy`s managers and were accused by other NWA promoters of holding back the buddy defense in their cities instead of simply defending in Mondt and McMahon`s own cities, thus maintaining a monopoly on the World Heavyweight Championship. In a now infamous situation, the NWA sent former 5-time world champion and legitimate wrestler Lou Thesz to Toronto to face Buddy Rogers on January 24, 1963.
Thesz remembers that it wasn`t planned and that it was remembered before the game to tell Buddy, “We can do it easily or the hard way.” Buddy agreed to lose the deal and title in a one-case match against the traditional two-out-of-three fall match that most world title matches defended. When Mondt and McMahon spoke, they simply ignored the title change at first. From January to April 1963, Buddy Rogers was promoted to NWA World Champion or simply World Heavyweight Champion in her field. The World Wide Wrestling Federation was not an immediate creation, as was thought the day after Rogers` loss to Thesz. Mondt and McMahon eventually left the NWA in protest and founded the World Wide Wrestling Federation (WWWF). They brought Willie Gilzenberg, a longtime boxing and wrestling promoter to New Jersey. In June 1963, Gilzenberg was named the first president of the World Wide Wrestling Federation. WWE traditionally sees this as the beginning of its history, with Buddy Rogers winning a fictional tournament in Rio de Janeiro on April 25, 1963, when he defeated longtime Capitol Sports favorite Antonino Rocca. In truth, Rocca was no longer in the area as he worked for Jim Crockett Sr. .